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An imperfect climate activist and incurable climate optimist.

When IPCC, also known as the UN Climate Panel, in October 2018 gave us 12 years to reach the 2 degree goal, Petter decided enough was enough. After 30 years in the advertising industry, or the turbo on consumerism as he likes to call it, he quit his job to spend all his energy and experience as a strategist, creative director, copywriter and keynote speaker, to speed up the transition to greener and better world. Thus he founded the small agency 12YEARS.

Petter is an die hard climate optimist who hates green fundamentalists, doomsdayers and greenwashers, and loves everyone who comes up with ideas that could actually change the world for the better.

Petter is author of the book "HOPE - A practical guide for climate optimists”, he is a board member of WWF World Wide Fund for Nature and co-founder of the circular marketplace ReSourcer.bio.