How should we talk about sustainability?
We should not. Overuse of the term “sustainability” will quickly make your communication inaccurate, incomprehensible or even illegal. 12YEARS is a small agency helping brands find a trustworthy and relevant role, and a compelling language and tonality, in a landscape characterized by swollen phrases, green clichés and misleading messages.
Sustainability must be an integral part of the brand strategy
8 out of 10 consumers say that they want a more sustainable lifestyle. Young talents reject companies not taking social responsibility. Traditional companies and brands are challenged by start-ups with with sustainability at the core. The answer to this, is not to greenwash your communication strategy. To create shared value, sustainability must be integrated into both the business model and brand strategy.
Join the fight against greenwashing!
What is sustainability’s most valuable currency? It’s trust. That’s why we have to fight greewashing at all cost. 12YEARS is one of the initiators, and has been responsible for the development of “The Guide against greenwashing”, https://gronnvasking.no/en/home/. We offers courses and workshops for marketers and agencies in how to avoid greenwashing, and strategic and creative advice directly in projects.